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More Green Issues 15 September 2010
The PVGA (Processed Vegetable Growers Association) based in Louth, Lincolnshire have been busy making big changes to their Yes Peas! website www.peas.org
Initially the website was a great tool for pea facts and nutritional information about our beloved vegetable, however following the phenomenal success of the Yes Peas! campaign and associated recipe booklets produced by award-winning chef Rachel Green, the website now has more emphasis on pea recipes, although still retaining an insight into the military process of the pea harvest and associated information.
Where other vegetables have seen a slight decline in sales, the frozen pea is standing firm, sales are up 2.7%.
The new look website also features a search option which gives the consumer the opportunity to tell us what is in their store cupboard and the site suggests a recipe for them.
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